Write Your Future 2023
Mission
Write Your Future is a global charity campaign that aims to support and empower women in need through education and
learning.
The campaign seeks to enhance their self-identity, awaken their awareness of self-fulfillment, and foster
the belief that
every woman can have a vision of happiness and beauty.
Vision
Lancôme has consistently strived to achieve its brand objectives by affirming women's self-worth and helping
them radiate confidence and beauty from within. Recognizing the existing social issues women face, Lancôme
launched the Write Your Future charitable initiate in 2017, which has expanded to 20 participating
countries and regions
worldwide.
Our Journey
Registration
Select 100 high school female students
to
participate in the project
Workshop
Acquire insights into women's
vision and the essential
requirements for initiating a
business venture
Mentorship
Weekly mentorship sessions to facilitate discussions on project progress, impart
business acumen and develop entrepreneurial mindset
Proposal
Integrate the acquired
knowledge from
workshops to formulate
an innovative business
proposal
Presentation
Present the final proposal to
the panel of judges
In-School sharing
Back to school and share the proposals to empower and inspire more young women
Target audience
In Hong Kong, we are committed to empowering high school female students in need by providing them with the necessary skills
training and cultivating entrepreneurial abilities. We aim to create more opportunities for young women
and help them achieve their dreams.
The 4-Month
Program
Program
Workshops
Mentorship
Guest Speaker
Sharing
Sharing
In 2023, Write Your Future program in Hong Kong has reached its second iteration. It aims to broaden young
women's
horizons, unleash their innovative and creative talents, and enable them to script their destinies. This
4-month program involves workshops, volunteer mentorship, and guest speakers’ sessions. The program
introduces female students to the current prospects for women, explores the beauty retail trends in the
digital economy, and cultivates entrepreneurial instincts and essential skills for the future workplace.
Lancôme hopes that young women can gain more opportunities for learning and practical experience through
this
program, empowering them to change their destinies.
Learning Journey
Our Achievements
0
Total reach
0
Total number of participants
0
Total number of students who joined in-school sharing section
Students Sharing
88%
Participants feel that this program has enhanced their awareness of women's status and potential to
contribute to the community and the world
"I particularly enjoyed the lectures by different experts during the course. It made
me see how women shine in various professions, which has given me more confidence in our future. I also
learned much about entrepreneurship, such as digital marketing and customer psychology."
91%
Participants found the meetings with mentors inspiring
"The presence of business volunteers is significant. Apart from providing
feedback
on our team projects and improving our products, they share their career experiences and valuable
life
lessons. The mentor's session has been of great help to us as we are about to enter university,
giving
us much-needed encouragement."
Mentors Sharing
100%
Mentors believe that they have benefited from this program
"During the preparation of this presentation, the students gained professional
knowledge and many other valuable skills, such as effective communication and speaking techniques. I am
honored to have learned and grown with them during these months."
87%
Mentors believe that the program can cultivate students' confidence in finding the path to success
"They were excellent, impeccable. They started a bit reserved but became more
engaged and eventually made it to the finals. I am truly happy for them. Their expressions of
gratitude were heartfelt, and it genuinely moved me. Students can feel the role of mentors."
To Be Continued
Lancôme aims to benefit 500,000
women worldwide through this program by 2025. The goal is to continue
expanding the program's influence and encourage more regions to fulfill this beautiful mission.