Write Your Future 2023

Mission

Write Your Future is a global charity campaign that aims to support and empower women in need through education and learning. The campaign seeks to enhance their self-identity, awaken their awareness of self-fulfillment, and foster the belief that every woman can have a vision of happiness and beauty.

Vision

Lancôme has consistently strived to achieve its brand objectives by affirming women's self-worth and helping them radiate confidence and beauty from within. Recognizing the existing social issues women face, Lancôme launched the Write Your Future charitable initiate in 2017, which has expanded to 20 participating countries and regions worldwide.

Our Journey

Registration

Select 100 high school female students to participate in the project

Workshop

Acquire insights into women's vision and the essential requirements for initiating a business venture

Mentorship

Weekly mentorship sessions to facilitate discussions on project progress, impart business acumen and develop entrepreneurial mindset

Proposal

Integrate the acquired knowledge from workshops to formulate an innovative business proposal

Presentation

Present the final proposal to the panel of judges

In-School sharing

Back to school and share the proposals to empower and inspire more young women

Target audience

In Hong Kong, we are committed to empowering high school female students in need by providing them with the necessary skills training and cultivating entrepreneurial abilities. We aim to create more opportunities for young women and help them achieve their dreams.

The 4-Month
Program

Workshops

Mentorship

Guest Speaker
Sharing

In 2023, Write Your Future program in Hong Kong has reached its second iteration. It aims to broaden young women's horizons, unleash their innovative and creative talents, and enable them to script their destinies. This 4-month program involves workshops, volunteer mentorship, and guest speakers’ sessions. The program introduces female students to the current prospects for women, explores the beauty retail trends in the digital economy, and cultivates entrepreneurial instincts and essential skills for the future workplace. Lancôme hopes that young women can gain more opportunities for learning and practical experience through this program, empowering them to change their destinies.

Learning Journey

Our Achievements

0

Total reach

0

Total number of participants

0

Total number of students who joined in-school sharing section

Students Sharing

88%

Participants feel that this program has enhanced their awareness of women's status and potential to contribute to the community and the world

"I particularly enjoyed the lectures by different experts during the course. It made me see how women shine in various professions, which has given me more confidence in our future. I also learned much about entrepreneurship, such as digital marketing and customer psychology."

91%

Participants found the meetings with mentors inspiring

"The presence of business volunteers is significant. Apart from providing feedback on our team projects and improving our products, they share their career experiences and valuable life lessons. The mentor's session has been of great help to us as we are about to enter university, giving us much-needed encouragement."

Mentors Sharing

100%

Mentors believe that they have benefited from this program

"During the preparation of this presentation, the students gained professional knowledge and many other valuable skills, such as effective communication and speaking techniques. I am honored to have learned and grown with them during these months."

87%

Mentors believe that the program can cultivate students' confidence in finding the path to success

"They were excellent, impeccable. They started a bit reserved but became more engaged and eventually made it to the finals. I am truly happy for them. Their expressions of gratitude were heartfelt, and it genuinely moved me. Students can feel the role of mentors."

To Be Continued

Lancôme aims to benefit 500,000 women worldwide through this program by 2025. The goal is to continue expanding the program's influence and encourage more regions to fulfill this beautiful mission.